Just as human anatomy studies the structures and forms of the human body, typography anatomy studies the elements that are part of each character in the alphabet. If you are completely new to the subject, don’t worry here are the most important typography principles you need to know. Typography is as complex of a technique as photography can be, and it is just as important to know about it if you want to create amazing movie posters. The discipline is broad, and when it comes to working with the information that a movie poster needs to communicate, then typography is not only the art of choosing or designing an appealing title typeface it is also responsible for the copy to be clear and distinctive, for the credits to not get in the way of the image, for the names to be written in a type that matches the style of the rest of the poster, and so on and so on. For instance, a glyph is the specific design of a character, a character is a symbol that represents a certain letter, a collection of letters that share aesthetic patterns is a typeface, and the selection and arrangement of typefaces is only one of the aspects involved in typography. In franchises as big as The Avengers, Harry Potter, or Star Wars, the typeface used is such an unmistakable element of the brand that you can even talk about “typography-based logos.”īut typography itself goes way beyond title design in the movie poster industry. In any movie poster, the title and the way it is written are obviously as important as the image behind it.
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